Wednesday, October 14, 2009

LPGA is a marketing disaster!!!!!!!

Educated Males and Lesbians, these are the LPGA's biggest fanbase and they market to neither. Failure to market to either is a huge mistake.

Why do the Asian players come to the US. to play on the LPGA tour you ask? Well it's simple and the answer is money. They are better golfers and the purses on the LPGA are significantly better here. These Asian players come to the LPGA, bank a million dollars give or take and head home and bank another 200k over the winter when the US Women are involved in shameless self promotion primarily aimed a little kids and women. When their demographic is educated men and lesbians which one they fail to market to and the other they fail to acknowledge

I understand that having educated golf purists(predominantly male) and lesbians as your primary fans it difficult to market to both but failing to market to either is just idiotic. So it won't be long before the purses shrink and the Asians leave and the better US. golfers will play elsewhere to make the better dollars.

It's really simple to figure out but the LPGA seems to have trouble figuring out anything these days let alone marketing. You can spend millions marketing to kids an may reap some long term benefits but golf is not as addicting as tobacco and to market to people who can't support it is a stupid move.

Monday, October 12, 2009

Jeehae Lee #538 in latest Rolex Rankings

Jeehae Lee is very beautiful and I thought intelligent coming from Yale and turning Pro in 2006 and gaining status to play on the LPGA Tour this year. I finding out she is not very smart nor can she play golf. I have better women golfers at my club than this girl who is allowed to week in and week out play and embarrass herself on the LPGA Tour. She can't putt or drive the ball in the fairway,nor can she get up and down from off the green yet every single week she is out there playing her two rounds.

Now here is some evidence of how poor the golf has gotten on the LPGA Tour. Jeehae is number 156 on the LPGA money list because she made one cut and took dead last in that tournament which she earned about $3,500 for and not a single penny more the rest of the year. The think is she is #156 on the money list and only completed one tournament. She is not even in the top 156 golfers from her own country. She is ranked 538 in the latest rankings from Rolex. You watch however she will take her 9 handicap and be teeing it up with all the other tour players at the Tour Championship.

I don't believe she was even able to go back to her home Korea to play in the Hana Bank tournament. If she is though we can that being a Representative she will not embarrass the LPGA to badly against players much better than her from her own country.


I know I am really beating this Jeehae Lee, Dorothy Delasin thing to death but come on these players are carrying double or near double digit handicaps and playing on a self proclaimed "Elite" tour. You won't see a PGA Tour player with a handicap who plays week in and week out. You have to have less than a 5.4 handicap to even be able to enter the Women's US Amateur so how is it these ladies get to steal tournament spots from better golfers. It's sickening!

No Presidents Cup for LPGA

Can you Imagine if the LPGA has a Presidents Cup. I think we all know why they don't. The USA would be such huge underdogs it wouldn't even get any TV attention.

Look at what the teams would be.

USA would consist of Christie Kerr, Paula Creamer,Angela Stanford,Michelle Wie,Kristy McPhearson, Morgan Pressel, Brittany Lincicome, Brittany Lang and two Captains picks who would be Christina Kim and Michelle Redman


The International team would be.

Lorena Ochoa, Jiyai Shin, Suzann Petterson, Yani Tseng, Kari Webb, In Kyung Kim, Ai Miyazato,Song Hee Kim, with Anna Nordqvist and Catronia Matthew as Captains picks.


With the exception of Morgan Pressel, Christina Kim and maybe Michelle Wie, none of the American players are even remotely adept at match play golf. We all watched the S-Cup and with the Europeans being about two deep as far as good players we should have demolished them but didn't.


I would like to see an Asia against the world event though. The Asian are far and away the better match play golfers and an event like this would be a real treat to golf purists everywhere.

Saturday, October 10, 2009

Ok readers you're right!!!!!!

I got lots of emails about the negatives og golf in the Olympics and the consensus is that it's fantastic, 99.9% of you have a problem with the format. Which as it stands not is Top 60 men and women in a 72 hole stroke play format. This exactly what we see every week on both tours or very close to it. I would like to see it in teams from each country with their top pro and top amateur paired together in a best ball event. So you have Tiger Woods and Ricky Fowler, Kristie Kerr and Jennifer Song. I believe this would be keeping with the best interest of Olympic competition.

Friday, October 9, 2009

Golf in the Olympics!!!!!!!!!

I woke today anticipating that golf as expected would be added to the 2016 Games. It was and I am happy about that and the more I think about it the happier I get. It is an opportunity to introduce golf to some areas where it has never been feasible. I mean sure the US and Old Europe and Asian Countries will have a huge advantage at the outset. I can guarantee you however, that it won't be long before Russia, the Ukraine, and many smaller nations improve drastically. It will be the Jamaican bob sled team type of scenario for the first couple of games but by the 2024 games It's my opinion that you will see some very big surprises. By the 2020 games you will see a few excellent golfers from Countries who never had golf and then by 2024 you will see a country other than the ones you expect get a medal. It really is going to improve the game and take it to heights that we can only dream of. I fail to see one single negative here. If I'm wrong please fill me it it looks like not just a win win but a win win win and those are very rare in this day and age.

Wednesday, October 7, 2009

I Love the LPGA!!!!!!!!!!!!

I know that i have been pretty negative about the LPGA lately and I honestly don't mean to be that way. I love the LPGA, I think it's a great mix of personalities and cultures and is just a wonderful institution. The reason I'm so hard on the tour is that the squeaky wheel gets the grease. I'm trying to squeak loud enough so that they (the LPGA) pull their collective heads out of their arses and realize what a tremendous product they could produce. My reasoning for being negative is this. When a plan flies from JFK to LAX and lands safely, you never hear about but if there is a problem it's all over the news. Well if the Tour was being run correctly, and the quality of the golf was improving and sponsors were lining up (like the PGA Tour) then you would hardly hear about this but this is not the case!

I would like to see many changes on the LPGA Tour an i believe all of them are feasible and can be done with really minimum financial output. Here is my list.

1. First and foremost, the many very marginal players on the tour are blocking better players from tournaments. Do away with any rules that prevent your tournament fields from having the very best players.

2. Ban your golfers from twitter, They are embarrassing themselves and the tour!

3. You need to embrace the Asian players and the great sponsors they bring with them.
4. Report you game honestly, Your adding fictitious yardages to your courses and there is no need to mislead people. We know these are not men and don't expect them to be.

5. DO NOT ALLOW QUESTIONABLE ACTIVITIES for the sake of publicity

6. Make your Golfers get educations

7. Stupid choices for publicity need to be axed. For instance playing the US. Open on they same course as the men(3 days later) with out time to repair the course. I wouldn't want to hit every other shot out of a divot at the US. Open when the course should be expected to be in pristine condition. Not to mention people have just see the men play it and won't believe how much easier it is when the women play it. Why, because you have been fudging yardages!!!!!!

8. Don't put all your hopes on Michelle Wie, it's not fair to her and you will be disappointed.

9. Please, secure a TV contract so you can at least compete with the senior tour. Until people can watch your game live it will never prosper.

10. Select a new Board of directors that have a real interest in the tour. They have done a terrible job and need replaced.

11. Control your members, you can not have shameless self promotion by your golfers that undermines the fabric of what your trying to promote.

Tuesday, October 6, 2009

Christina Kim has no clue!!!!!!!!!!!

Christina Kim, whom I think is adorable and sometimes a bit over the top but can play her irons like very few others and a very good friend who has worked with and for the LPGA tour for many years had a small argument today on twitter and it went as follows.

ENICK88 @TheChristinaKim No one will sponsor LPGA events because the LPGA has no INTEGRITY hmm bet posing nude will help

TheChristinaKim @ENICK88 excuse me???

TheChristinaKim @ENICK88 what do you even know about the issue, or even the LPGA business, for that matter, may I ask? Why point out golf when 30+athletes

TheChristinaKim @ENICK88 were a part of the issue

ENICK88 @TheChristinaKim Marty is well aware of where I stand on this and you have to know golf requires a higher standard to insure integrity

ENICK88 @TheChristinaKim unless you want to play in the Nuva Ring Invitational wearing a thong keep exploiting the game

ENICK88 @TheChristinaKim Sponsors like Corning and Jaime Farr will have no part in your tour like this You are smarter than this!

TheChristinaKim @ENICK88 but what about other sports, do they not have the same standards with which should be upheld in your opinion?

ENICK88 @TheChristinaKim A bit but ticket sales drive them, not so in golf it's sponsor driven.

ENICK88 @TheChristinaKim quality companies like Rolex and Mercedes Benz can be associated with questionable activities

ENICK88 @TheChristinaKim I'm sorry can't be

ENICK88 @TheChristinaKim I understand it was your decision and I respect that but so much more is at stake here especially now!

TheChristinaKim @ENICK88 why and how is golf so high and mighty compared to tennis, equestrian, hockey, football? Pardon my ignorance, I'm just curious

ENICK88 @TheChristinaKim I can not even believe you just asked that question. I'm truly saddened.

TheChristinaKim @ENICK88 I understand and appreciate your wish for betterment of the tour, but condescending tones, esp after the fact, don't help :-)

ENICK88 @TheChristinaKim You win your the best ever!

ENICK88 @TheChristinaKim i would have told you the very same thing before the fact.

TheChristinaKim @ENICK88 I do not need cynicism, nor do I need to be lavished with compliments. But I have yet to read a positive thing you've posted.. I'm

TheChristinaKim @ENICK88 just asking why flog a dead horse. I'm sure you'd have clearly stated your opinion before the fact. I don't mean to say you'd not

ENICK88 @TheChristinaKim This horse isn't even close to dead there will be repercussions for a very very long time

ENICK88 @TheChristinaKim I know and I'm sorry but, please understand this is the only avenue with which we have to be heard

ENICK88 @TheChristinaKim If there was a positive way to address this I would have done it but how to, has escaped me.

ENICK88 @TheChristinaKim Ok I'm done enjoy your time off. Oh and Venice really does smell bad it's the canals or standing water or something

TheChristinaKim @ENICK88 I'm not looking to argue. Don't mean to offend, thank you for your honesty. Truly, I'm not trying to sound snarky

Now the reason I want to post this is because this is a player who has done nothing but play Professional Golf in her life. She has been on the LPGA Tour for years and won multiple (2) I believe times and makes a very nice living. It's the fact that she does not know why golf and golfers are held to higher standards then other sports. She does not understand or the LPGA is negligent in making it clear that adult fans of golf average over four years of college and have income levels that are two to three times higher than the major ticket sales driven sports. She does not understand why Rolex and Mercedes Benz and Izod LaCoste sponsor golf and tennis and not NASCAR and NFL Football!

How does one become a professional golfer yet know nothing about the game? I can't even comprehend how an LPGA "professional golfer" could not know that their sport was sponsor driven rather than ticket sales driven like the NBA and NFL. The ticket sales at a single LPGA event would not even cover the course set up for that event. To think that your Tour in it's dying hour can withstand more public scrutiny by the very people who support it, is just idiotic behavior.

I'm done, when you have an LPGA player who is on the Board of the Tour and has absolutely no idea what her sports demographic is or what makes her sport answer to a higher standard then the others and with out regard for the very Sport and Organization that employs her chooses to represent the game in a way that can be conceived as negative is more than I as a lover of the LPGA can stand.