Tuesday, November 24, 2009

2009 the year that Asia took ownership of the LPGA

The 2009 LPGA season is complete and if you breakdown the results you will see that the LPGA Tour belongs to Asia and American is just kind enough to be the middle man and handle all the legwork for Asia's best golfers.

Of the 28 LPGA Tournaments

13 were won by Asian born Players

6 by European born Players

5 by American Players

3 by Mexican Players

1 by Australian Players

So if you consider this statistic it's clear that Asia is producing the very best golfers in the womens game. So my advice again is for the LPGA to embrace it. It's not going away. If history have proven one thing to you by now it should be that Golf is recession proof. If you continue to market your Tour as fashion and beauty and a bit of golf you will always be second rate. Market golf, the game, the excellence required to play the game, the integrity of the game and the greatness of the game. Blond and beautiful is fine if your fan base is into motorcycles or NASCAR! Fashion is fine if your selling clothes but not golf. Golf is where your bread and butter is and it makes no difference who hits the great shots. Golf fans love good golf. Please! Improve the quality of the golf! Then market it to the correct demographic and selectively. Make the LPGA a place where you have to be good to play! Where the competition is fierce! Where you have to be good week in and week out to be able to continue to compete and I guarantee that you will see results.

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